Email marketing is one of the most important digital channels for growing your business. You can use it to capture customer contact details so that you can continue to market your products and services long after they have first made contact with you.
Email marketing also has the highest levels of return on investment of any digital channel. Its one of the best ways to convert your online and offline prospects into paying customers. To make sure your email marketing is returning the best results. its important that you start by building a solid strategy that is tailored to your business and your customer needs.