Email Marketing

Email marketing is one of the most important digital channels for growing your business. You can use it to capture customer contact details so that you can continue to market your products and services long after they have first made contact with you.

Email marketing also has the highest levels of return on investment of any digital channel. Its one of the best ways to convert your online and offline prospects into paying customers. To make sure your email marketing is returning the best results. its important that you start by building a solid strategy that is tailored to your business and your customer needs.

Email List Building and Segmentation

Building an email list is the first step to starting your email program. Learn techniques to grow your list, both online on your website and offline, so you can start engaging with your customers and building your company brand. Once your list grows, we help you break your list down into targeted segments so you can be sure your customers are engaging with your brand.

We also help you focus on using data to create personalized messages and subject lines that will make your customers feel valued.

Content Creation and Automation

The secret to engaging with your email subscribers is to make sure that the content in your emails is interesting, personal and valuable. Mercury Digital will help you craft amazing content that will keep your customers opening and clicking on your campaigns. By using powerful images and eye-catching calls to action, you can make sure your subscribers are doing what you want them to.

It’s also important to make sure that your email are responsive so they can be easily read on any device. This is important because over 53% of emails are opened on a mobile device in 2017.

Testing and Reporting

Each company, product, service and list is different. That’s why it is important that you carry out lots of testing on subject lines, Calls to Action and content. This will help you improve your emails increase engagement more over time.

We will also help you keep track of your campaign success with regular monthly reports. In these email reports, we’ll highlight areas of improvement so you can learn which parts of your email campaigns need more work to improve.